Why Cash Flow Matters More Than Profit During Growth



Growth changes how cash moves through a business. As sales increase, so do working capital requirements. Inventory must be purchased earlier, customers may take longer to pay, and operating costs are often incurred before revenue is fully realised.

Common pressure points include:

  • Inventory build-up to support higher sales volumes



  • Delayed collections as customer bases expand



  • Upfront costs related to hiring, systems, or new locations


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